Marketing has become a compulsory investment for immediate as well as future sales and has to be done very smartly.
Irrespective of leadership, strategies and experienced sales team, companies face shocks if they lack intelligence about the market they operate.
What got you here will not get you there. You need to adopt customised and proven tools to take your business to next heights.
Not all assignments your team can complete alone. You need someone to take ownership of some new assignments.