15 Jun Lead Generation – Qualification – Nurturing

The more and more opportunities sales team contests, more and more they get. Conversion rate and strike rate varies from company to company & product to product, but one simple theorem we all follow is “Orders are directly proportional to Leads” So, it is need of day to adopt innovative methods for lead generations apart from traditional methods including telemarketing, digital marketing etc. But just getting the leads & bombarding it to sales team doesn’t work anymore. It needs to be qualified enough before sales person starts working on it. Sales team have to be very productive every time and so they need to focus just on sales and not anything else. One irrelevant lead may not only lead to loss of productivity but also may keep sales person away from a very hot lead. No doubt, spending time on useless leads also demotivates sales person and makes him loose his trust on all other leads, but he never knows that the leads which he actually neglected, would have been turned into big projects for him. After the lead gets qualified and salesman becomes very clear of his offering, the next challenge which comes into picture is engagement and nurturing of project throughout the customer decision journey. Many Sales Head have expressed that their team attends many leads with great enthusiasm, offers their solution to customers with great energy and projects opportunity within internal team very positively, but somewhere lacks follow-up with customers either because they are busy with some other projects or fear a risk of irritating customer by multiple follow ups. So, at most of the projects they land up giving last minute shocks realizing that customer bought recently from competitors. That is why, it has become imperative to keep customer engaged throughout his decision journey with adequate nurturing in between. For more details Please visit www.ufixo.com

4 Comments
  • Rakesh
    Posted at 09:14h, 16 September Reply

    I totally agree that quality of leads have become important nowadays as compared to quantity of leads.

    • Gracelin
      Posted at 03:51h, 23 January Reply

      Good day! I could have sworn I’ve been to this website before but after checking through some of the post I realized it’s new to me. Anyhow, I’m definitely happy I found it and I’ll be boiarkmkong and checking back often!

  • ufixo
    Posted at 05:19h, 26 October Reply

    Quite informative.

  • Sonal Juneja
    Posted at 11:08h, 12 November Reply

    I am happy to say that Ufixo team has adopted ethical and most accurate ways of lead generation and has overcome limitations of traditional lead generation methods.

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